'Light CRM' helps two councils make digital the preferred choice for their citizens - delivering a 45% reduction in calls and 39% decrease in visits to council offices

High Peak and Staffordshire Moorlands Councils are reaping the benefits of a successful channel shift strategy that saw first year savings in excess of £150,000 and significant reductions in calls and visits to customer service points. 

Whilst they are celebrating the completion of the successful first phase of their joint channel shift strategy, they are already looking ahead to the next phase of making digital channels the preferred route for their customers.

 

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