With 83% of people having higher expectations for digital customer service today than they did a year ago, citizens' user experience with their council matter more than they ever have.
Phones and tablets are designed to be so simple, the content and functionalities so readily discoverable, that if a user guide is needed the designers have failed. Why should digital council services be any different?
In his White Paper, John McMahon explores:
- how councils can meet the ever-changing fickle expectations of citizens,
- what councils can be achieving in 2020,
- and his predictions for the not-so-distant future.
To discover all this and more, download his white paper by filling out the form below.